US election 2020: TikTok gets pulled into the campaigns

“This type of profiling helps campaigns know what to say to each individual voter,” long-time digital marketer Seth Cargiuolo says, “what topics to email, call, and text about, what issues are important to that voter, what campaign surrogate voices may resonate with that voter, what kind of merchandise to offer to them, as well as model their behaviour and score their likelihood of showing up to vote.”